Jihyun concentrates his efforts on harmonizing and reconstructing our cultural transitions towards digital and adaptation. From his perspective on this change, he is attempting to visualize an undercurrent of social activity. His projects include kinetic sculpture, electronic architecture, single channel video installation and painting. He strives for effective and artistic integration to interpret our fascinating environment without entirely focusing on the current fashionable media. His work creates relationships between human actions and media. Recently, he is interested in research on human cognition and behavior to live in this world that is built with the data. A common thread of his artwork is the exploration of new possibilities for connective and communicative experiences. Creating an experiential situation is one of the fundamental principles in his process of creation.